BOOK +EBOOK + GOODIES

How a brand turns into visual identity

Ready to elevate your design strategy? Get this must-have book in ebook or print format.

On 160 pages, this unique book has a strong visual focus and provides an opportunity for learning and development, mostly to graphic designers, marketing specialists and consultants who are open to visual ideas and wish to grow professionally – and to future clients planning to have their visual identity designed.

As seen on

WHAT’S IN THERE

Inside the book you’ll find...

5 chapters

of everything you need to know to connect branding, and design

80 illustrations

to show you practical examples of all the concepts, and get the knowledge across in a way that helps you learn the easiest

160 pages

of easily digestible, straight-to-the-point design knowledge

WORDS FROM PETER, AUTHOR OF THE BOOK

My Mission With Branding and The Visual Response

Let me ask you this.
Have you ever felt like you’re just mindlessly executing client orders with certain projects? Do your designs look great… but lack a “pro” strategy behind them? You might be stuck at what I call the level of the “executor”. Instead of being an equal partner to your clients – a consultant – you get orders, and you execute them.

You feel like you have no word against their plan. Many graphics designers are stuck at this level. I’m sure some are okay with it, but many of us want to rise above this level and do something more. The problem is there is no good information on how to take that leap.

I, too, struggled a lot. I wanted to have more control over my projects, I wanted to be more creative, and of course, I wanted to charge more. I wondered what the greatest, most respected designers have in common. What separates the million-dollar designer from the guy on Fiverr who will design a logo for $200? They will come up with more aesthetically pleasing designs, of course.

But there’s something even more important. That is: Strategy & Branding. Branding and The Visual Response will teach you this missing piece, and allow you to take the leap onto that next level.

Peter Sher & Chris Do

Chris Do already has the branding book

I was lucky enough to meet Chris in person and give him my book, and have a little chat about it.

Peter Sher interview on LogoGeek podcast

“The content that you’ve written in is basically a training material that would be useful for anyone that’s into, or branding or wants to get into branding.” Ian Paget

What People Are Saying About the Book

I passed in on to some juniors in the organization. So it was really useful for them to understand the whole branding process. The card you made for the values I liked a lot. I just used it one or two sessions and the client finds it a bit easier to make a selection with this set-up.

Joppe Andriessen 🇳🇱

https://totaldesign.com

As a seasoned brand manager, strategist, and designer, I must say that your book, which I came across 2 years ago, is an absolute gem. Its insights are invaluable to all brand makers.

Bita Moradkhani 🇨🇦

linkedin.com/in/bitamoradkhani

Read your book on the plane. I found it well written with a clear structure. It’s now on our favorites bookshelf for the team to read. Thanks so much!

Dennis Elbers 🇳🇱

https://graphicmatters.nl

I find this book useful. It is well structured and informative. Well described branding processes (it exceeded expectations :)).

Jurgita Legotaitė 🇱🇹

instagram.com/jurgalego/

Really liked it; especially the clear structure and examples are especially nice. A good guideline for assignments! 👍

Eline Pellis 🇳🇱

http://elinepellis.com

Erik Trysberg 🇸🇪

https://trysberg.se/

The book is exactly what I was looking for. For a while I’m trying to find books or courses that can help me grow as a graphic designer. This book is very understandable and I think I’m able to make better design choices.

Sharon 🇬🇧

we don’t have any more info on Sharon 💁

Ready To Take Your Design Strategy To The Next Level?

Not only is Peter teaching at multiple universities…

…more and more universities and design schools are including the book in their graphic design courses.

Peter Sher CEO, Design Director

My Name Is Peter Sher, And I Wrote This Book.

When I first fell in love with graphic design, I was still studying to become an architectural engineer.

As I began my career as a designer, due to my lack of design education, I had to face countless difficulties, figuring out everything on my own. Since then, two decades have gone by. I have built my own design agency, through which I and my team have worked with some of the largest brands in Hungary.

I’ve been teaching web design and UI design at multiple schools and universities, leading the UI/UX design department of the Budapest-based Krea Design School, and now, I made it my mission to reach and help even more designers.

One of the key concepts I was missing when I started out and that gave me headaches was having a proper strategy behind the visual identity I designed for a client. I wrote Branding and The Visual Response as an aid to those designers that are struggling, just completing orders for their clients instead of being creative…

To the designers that are stuck at the executor level, not getting the compensation and recognition they so deserve, and to the ones that want to level up. If you’re in that place right now, this book will change the course of your design career forever.

It’s Your Time To Become A Strategically-Thinking, Brand-Building, Elite Designer.

The most comprehensive book for designers & marketers.

160 pages coming from 20+ years knowledge of experience. Learn all the essentials, helpful tricks, tips, and industry know-how to become a Strategic Brand Hero!

What you will learn inside:
5 Chapters

The Branding Process

Ever had a client who was unclear about their brand and what they wanted to represent? Did you have to go through a ton of variations? Did it feel like the project was just a mess? Take them through the branding process, and eliminate these problems before they arise while also giving them valuable insights that will tremendously improve the success of their business.

The Visual Response

For us designers, this is the most fun part. In this chapter, I explain to you, how you can use different graphic elements to convey subconscious messages to the person looking at them. Use this knowledge, and you will be able to build a visual language that represents everything your client stands for without a single word.

The Visual Branding Process

Now you know all about conveying a message with visual elements. It’s time to put it into practice. This chapter will teach you how to do exactly that, step-by-step. I cover the exact process I take my clients through at my agency from briefing, through drafts, presentation, development, and delivering the final design to a satisfied, happy client.

Digital Visual Identities

This chapter is all about practical knowledge to help you complete your design so that it stands its ground in the digital, online field. Each online platform has its own unique features and limitations, and your work has to be 100% compatible with those. We will discuss practices designing for websites, applications, ads, social media, online brand experience, and more.

Useful Materials

In this last chapter of the book, I collected materials, resources, and practical tools to help you along your designer journey. You will find everything here, from checklists and branding questions, through sheets to help with your briefing process, to tips for setting up your design packages, and more.

...

What will you get at the end?

When you finish this book, you will have everything you need to take your clients from having a blurry and unprofessional visual identity to a brand that is ready to take over the world.