BOOK +EBOOK + GOODIES
Ready to elevate your design strategy? Get this must-have book in ebook or print format.
On 160 pages, this unique book has a strong visual focus and provides an opportunity for learning and development, mostly to graphic designers, marketing specialists and consultants who are open to visual ideas and wish to grow professionally – and to future clients planning to have their visual identity designed.
of everything you need to know to connect branding, and design
to show you practical examples of all the concepts, and get the knowledge across in a way that helps you learn the easiest
of easily digestible, straight-to-the-point design knowledge
Let me ask you this.
Have you ever felt like you’re just mindlessly executing client orders with certain projects? Do your designs look great… but lack a “pro” strategy behind them? You might be stuck at what I call the level of the “executor”. Instead of being an equal partner to your clients – a consultant – you get orders, and you execute them.
You feel like you have no word against their plan. Many graphics designers are stuck at this level. I’m sure some are okay with it, but many of us want to rise above this level and do something more. The problem is there is no good information on how to take that leap.
I, too, struggled a lot. I wanted to have more control over my projects, I wanted to be more creative, and of course, I wanted to charge more. I wondered what the greatest, most respected designers have in common. What separates the million-dollar designer from the guy on Fiverr who will design a logo for $200? They will come up with more aesthetically pleasing designs, of course.
But there’s something even more important. That is: Strategy & Branding. Branding and The Visual Response will teach you this missing piece, and allow you to take the leap onto that next level.
I passed in on to some juniors in the organization. So it was really useful for them to understand the whole branding process. The card you made for the values I liked a lot. I just used it one or two sessions and the client finds it a bit easier to make a selection with this set-up.
Joppe Andriessen 🇳🇱
As a seasoned brand manager, strategist, and designer, I must say that your book, which I came across 2 years ago, is an absolute gem. Its insights are invaluable to all brand makers.
Bita Moradkhani 🇨🇦
Read your book on the plane. I found it well written with a clear structure. It’s now on our favorites bookshelf for the team to read. Thanks so much!
Dennis Elbers 🇳🇱
Jurgita Legotaitė 🇱🇹
Eline Pellis 🇳🇱
Erik Trysberg 🇸🇪
Sharon 🇬🇧
we don’t have any more info on Sharon 💁
When I first fell in love with graphic design, I was still studying to become an architectural engineer.
As I began my career as a designer, due to my lack of design education, I had to face countless difficulties, figuring out everything on my own. Since then, two decades have gone by. I have built my own design agency, through which I and my team have worked with some of the largest brands in Hungary.
I’ve been teaching web design and UI design at multiple schools and universities, leading the UI/UX design department of the Budapest-based Krea Design School, and now, I made it my mission to reach and help even more designers.
One of the key concepts I was missing when I started out and that gave me headaches was having a proper strategy behind the visual identity I designed for a client. I wrote Branding and The Visual Response as an aid to those designers that are struggling, just completing orders for their clients instead of being creative…
To the designers that are stuck at the executor level, not getting the compensation and recognition they so deserve, and to the ones that want to level up. If you’re in that place right now, this book will change the course of your design career forever.
160 pages coming from 20+ years knowledge of experience. Learn all the essentials, helpful tricks, tips, and industry know-how to become a Strategic Brand Hero!
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Digital edition of the super illustrated, 160-page book in instant access eBook PDF and ePub format.
Tax Included. Instant access, download link and file
Digital starter
160-page paperback, color-print printed book and instant access workbooks.
Tax Included, Shipping Worldwide, in Europe, within 2-5 business days.
The book lover
160-page paperback, color-print printed book and Instant access ebook and bonus workbooks.
Tax Included, Shipping to NL via Tracked PostNL, within 3-6 business days.
Give me all!